Meta Ads Management (Facebook & Instagram Advertising)
Meta Ads — which include both Facebook and Instagram — are some of the most powerful tools available to grow a local or service-based business. But while the potential is huge, most business owners either waste money boosting random posts or get lost trying to navigate the complex Meta Ads platform.
That’s where I come in.
My Meta Ads Management service is built for small businesses who want to reach the right audience, generate leads, and grow their visibility on Facebook and Instagram — all without having to become a digital marketing expert.
I manage everything: strategy, audience targeting, ad creation, optimization, and reporting. You’ll get ads that are designed to convert, built for your brand, and continuously refined for better ROI.
Strategic Campaign Planning That Aligns with Your Goals
Before launching any ads, we get crystal clear on your goals. Are you looking for leads? Booked appointments? Website traffic? Brand awareness? Each goal requires a different approach, and I build your campaign accordingly.
Every Meta Ads strategy includes:
- Clear campaign objectives (Leads, Engagement, Traffic, Reach, etc.)
- Defined offer or value proposition (What’s in it for them?)
- Funnel mapping (From ad to action)
- Budget planning for short and long-term growth
- Creative and messaging direction
Whether you want to drive traffic to your site, promote a seasonal offer, or generate local leads — I’ll design a campaign that fits your business goals and makes every ad dollar work smarter.
Laser-Focused Audience Targeting
The real power of Meta Ads is in the targeting — reaching the exact people who are most likely to need your service.
I build detailed audience profiles using:
- Location-based targeting (city, zip code, radius)
- Demographics (age, gender, relationship status, etc.)
- Interests, behaviors, and job titles
- Custom audiences (past site visitors, email lists, video viewers)
- Lookalike audiences (people similar to your best customers)
I test and refine audience segments to find the sweet spot where cost per result is low and quality leads are high. This isn’t guesswork — it’s precision targeting built on experience.
And I keep a close eye on performance so your ads keep improving over time.
High-Impact Ad Creative and Copywriting
You only have a split second to stop the scroll — and that’s why great visuals and copy are everything.
I handle all ad creative, including:
- Eye-catching static graphics and photo ads
- Engaging short-form video content
- Carousel ads to showcase multiple services or offers
- Headlines and primary text designed to hook and convert
- A/B testing different versions to find top performers
The goal is simple: grab attention, communicate value quickly, and get people to take action. I write and design every ad specifically for your business — nothing generic, nothing templated.
You’ll look professional, credible, and compelling.
Campaign Launch and Ongoing Optimization
Once your ads are live, I don’t disappear. I actively manage and optimize your campaigns for performance.
That includes:
- Monitoring ad spend daily
- Pausing low-performing ads
- Scaling winners
- Rotating creatives to avoid fatigue
- Adjusting targeting as needed
- Testing new formats or ad types
I also make sure you’re getting the lowest cost per result without sacrificing lead quality. Whether you’re running a $500 campaign or scaling up to $5,000/month, I make your budget go further.
With active management, we can continually improve performance and ROI — and you never have to worry about what’s going on behind the scenes.
Lead Generation Ads with Instant Forms
If you want direct leads — phone calls, emails, appointment requests — Meta’s Lead Ads are a powerful tool.
These ads allow people to submit their information without ever leaving Facebook or Instagram. I set up fully customized lead forms that gather exactly the info you need, like:
- Name
- Phone number
- Service needed
- Preferred appointment time
Lead forms are fast, mobile-friendly, and ideal for service businesses. You get the data instantly, and I can set up automated notifications or integrations to keep things smooth.
Retargeting Ads That Keep You Top of Mind
Most people don’t convert on the first click. That’s why retargeting is a critical part of my Meta Ads strategy.
I set up retargeting campaigns that show ads to:
- People who visited your website but didn’t take action
- People who engaged with previous ads
- People who watched your videos or liked your posts
- Past customers or leads (if you have an email list)
These ads help increase conversions, reduce lost leads, and remind people why they were interested in the first place. Retargeting ads tend to have higher ROI than cold outreach — and I build these in from day one.
Tracking, Reporting, and Real Transparency
I track everything that matters so you always know what’s working and where your budget is going.
Each month, you’ll receive:
- Total ad spend
- Reach and impressions
- Click-through rates
- Cost per result (lead, click, conversion, etc.)
- Audience performance breakdown
- My recommendations for next steps
You’ll get the data in plain English — no complicated dashboards or fluff reports. Just real results and actionable insight.
Who This Is For
This service is built for small businesses and service providers who want to:
- Reach more local customers through Facebook and Instagram
- Build awareness and stay top-of-mind in their area
- Generate leads consistently and affordably
- Stop wasting money on boosted posts or DIY ads
- Work with someone who actually explains what’s going on
Whether you’ve never run a Meta ad before or you’ve tried but didn’t get results, I can take over and start building momentum — quickly and cost-effectively.
Why This Works
I’ve been marketing for over 25 years and have seen ad trends come and go. What hasn’t changed is this: great messaging + the right audience = real business growth.
Unlike agencies that hand your account off to interns or outsource to overseas teams, I personally manage everything. Every ad, every test, every strategy is handled by me. You’ll always know who’s behind the work — and you’ll always get clear answers.
When you work with me, you’re not just running ads — you’re building a consistent, scalable marketing system that brings in real leads and customers.
Ready to Put Facebook & Instagram Ads to Work?
Your customers are on Facebook and Instagram every day — scrolling, clicking, and buying. If your business isn’t showing up, you’re missing real opportunities.
Let’s change that.
Book your free consultation today, and I’ll walk you through exactly how we can launch high-converting Meta Ads for your business. You’ll get a custom strategy, full transparency, and a marketing partner who’s focused on results — not just impressions.
Let’s make your ad budget work harder than ever before.