Google Business Profile Marketing & Optimization Services
If you’re a local business, your Google Business Profile (GBP) is the most important real estate you can own online. It’s the listing that shows up when someone searches for your business or service nearby — and when managed right, it can become your most powerful lead-generation tool.
I offer a comprehensive GBP marketing and management service that goes far beyond basic setup. From content optimization to SEO-driven enhancements and consistent posting, I’ll turn your Google Business Profile into a high-performing, fully optimized, always-active online asset — without needing access to your Google account. Just give me your business name and location, and I’ll handle the rest.
Whether you’re just getting started or need someone to actively manage and grow your local visibility, I’ve got you covered.
Google Business Profile Optimization
The foundation of success starts with a properly optimized profile. I perform a deep audit of your current GBP (or create one if it doesn’t exist) and make the changes that impact visibility the most.
This includes optimizing:
- Business categories and subcategories
- Primary and secondary business keywords
- Service descriptions and business overview
- Business hours and operational details
- Service areas and geographic targeting
- Attributes (such as women-owned, wheelchair accessible, etc.)
Every change is made with Google’s local ranking algorithm in mind, aligning your profile to the search intent of customers in your area. Even seemingly small tweaks — like changing the way services are described or updating your business categories — can have a major impact on how and where your profile ranks.
I also check for NAP (Name, Address, Phone) consistency across your other online listings, since inconsistent data can hurt your profile’s visibility.
Ongoing GBP Management
Once your profile is optimized, the real value comes from regular management and updates. Google rewards activity and engagement — and penalizes neglect.
I provide ongoing GBP management that includes:
- Monitoring for new updates or changes from Google
- Updating business info as needed (e.g. new hours, new services)
- Managing seasonal changes, promotions, and offers
- Monitoring for keyword shifts and performance trends
You don’t have to touch your profile once I’m on board. I handle everything proactively, keeping your profile competitive and aligned with Google’s ever-changing local algorithm.
Plus, I send you regular reports so you can see exactly what’s being done and how your visibility is improving.
Content Posting for Engagement and Visibility
Google rewards profiles that show signs of life — and one of the best ways to signal that your business is active and trustworthy is through consistent GBP posting.
I create and publish:
- Weekly or biweekly updates about your services, promotions, or business news
- “What’s New” posts to increase visibility in search and Maps
- Offer posts to promote seasonal or time-limited specials
- Event posts when relevant (grand openings, workshops, etc.)
- FAQ-style posts that address common customer questions
Each post is optimized with relevant keywords, crafted for engagement, and fully aligned with your brand voice. These aren’t filler posts — they’re created to help drive clicks, calls, and foot traffic.
With regular updates, your profile stays fresh and continues building relevance in your local search ecosystem.
Google Business Profile SEO (Off-Page Signals)
Most business owners don’t realize that what happens outside your GBP is just as important as what’s listed inside it. Google uses off-page signals to determine which businesses are trustworthy, authoritative, and relevant to show in the top 3 listings (also known as the “Map Pack”).
My GBP SEO service includes:
- Citation building and cleanup
- High-PR backlinks to local pages
- Geo-relevant off-page content that builds authority
- Brand mention building on local blogs, directories, and media outlets
- Embedding strategies to boost prominence across the web
These tactics are designed to increase your prominence, one of the key factors Google uses to determine local rankings. The goal is to make your business the obvious and most authoritative choice for anyone searching in your area.
Whether you’re in a competitive niche or a smaller town, off-page SEO can make the difference between showing up on page 2 — or being the first business they call.
GBP Review Strategy & Guidance
Reviews are a major ranking factor and a powerful trust signal. While I don’t post fake reviews (and neither should you), I do offer strategy and templates to help you ethically increase real customer reviews and improve your review quality over time.
Services include:
- Review outreach templates for email or SMS
- Best practices for requesting reviews without violating Google’s terms
- Monitoring for negative reviews and flagging policy violations
- Suggestions on how to respond to reviews to improve perception and engagement
Over time, an optimized review profile with quality responses will help you build both trust and rank — and it shows potential customers that you genuinely care about feedback.
Insights & Reporting: Track What Matters
Every GBP service I offer comes with clear tracking and transparent reporting. You’ll never wonder what I’m doing or whether it’s working.
Your monthly report includes:
- GBP views and impressions (search and maps)
- Direction requests, calls, and website clicks
- Performance trends by keyword and category
- Competitor insights (how you’re stacking up)
- Detailed summary of work completed
This way, you know exactly how your profile is performing — and where we can keep improving.
Why This Service Works
I’ve worked with business owners across industries — from pest control to retail, construction, home services, and more. I understand how local search works and how to move the needle.
Unlike big agencies, I don’t outsource or hand you off to a team of juniors. When you work with me, you work directly with me. I apply my 25+ years of sales and marketing experience to every project — and I keep you informed every step of the way.
This isn’t just about “doing your Google listing.” This is about positioning your business to win locally, gain trust, and convert local searches into real revenue.
Ready to Rank Higher and Get More Calls?
Your Google Business Profile is often the first and last impression someone will get before deciding whether to visit, call, or click. With the right strategy, it becomes your #1 tool for attracting local customers — without needing to spend a fortune on ads.
If your GBP isn’t actively working for you, you’re leaving business on the table.
Let’s fix that.
Book your free consultation today, and I’ll walk you through exactly how we can turn your profile into a lead machine. You’ll get a personalized plan, clear next steps, and no pressure — just real, local marketing that works.