Jeffrey Smith Marketing

Google Ads Management

Google Ads Management Services That Actually Deliver ROI

When done right, Google Ads is one of the most effective marketing channels available — putting your business in front of ready-to-buy customers exactly when they’re searching for what you offer. But when done wrong, it’s an expensive guessing game that burns through budget with little to show for it.

That’s where I come in.

My Google Ads Management service is built specifically for small businesses that need real results, not wasted spend. I don’t just launch campaigns — I build, monitor, and continuously optimize ads that drive clicks, calls, and conversions at a profitable cost.

No bloated agencies. No hands-off contractors. Just me — working directly with you to set up and manage ads that grow your business.

Keyword Strategy Built on Buyer Intent

The foundation of every successful Google Ads campaign is smart keyword targeting. I go beyond basic broad match or “obvious” search terms — I build a strategy around high-intent, conversion-ready keywords that your ideal customers are already typing into Google.

Here’s what I do:

  • Research keywords based on your industry, location, and services
  • Prioritize search terms with strong commercial intent
  • Group keywords for better quality scores and more relevant ads
  • Monitor search term reports to continuously refine targeting
  • Eliminate irrelevant or money-wasting keywords with negative keyword filters

My keyword strategies are designed to maximize ad relevance, increase your visibility in search results, and attract clicks from users who are ready to take action — not just browse.

Ad Copywriting That Gets Clicks

Great Google Ads start with great copy. I write custom ad headlines and descriptions that speak directly to your audience’s needs, pain points, and motivations.

Every ad I write is focused on:

  • Matching user search intent
  • Communicating your unique selling points
  • Highlighting specific offers, services, or solutions
  • Using strong, clear CTAs (calls to action)
  • Staying compliant with Google’s editorial guidelines

This isn’t generic ad text pulled from a template — I craft ads tailored to your business and customer base. The result: higher click-through rates, better quality scores, and lower cost-per-click.

Landing Page Guidance (or Build)

If you’re sending paid traffic to your homepage, you’re leaving money on the table. I can either advise on landing page optimization or build simple, conversion-focused pages to match your campaigns.

What makes a great landing page?

  • Clear headline matching the ad intent
  • Clean, uncluttered design
  • Obvious call-to-action (call, quote, form, etc.)
  • Trust signals (reviews, testimonials, guarantees)
  • Fast loading and mobile-friendly

Even if you don’t need a full redesign, I can make small changes that dramatically improve conversion rates — so you’re getting more leads from the same ad spend.

Campaign Structure & Optimization

I set up your campaigns the right way — using best practices that improve performance and scalability. Whether you’re running a single service ad or a multi-campaign setup, I’ll structure everything for clear reporting and optimized results.

I manage:

  • Campaign type selection (Search, Local, Display, etc.)
  • Geo-targeting to narrow in on your ideal locations
  • Budget allocation across high-performing campaigns
  • Device targeting and bid adjustments
  • Ad group structuring for better relevance and control
  • Conversion tracking setup (calls, forms, bookings)

Once your campaign is live, I don’t “set it and forget it.” I monitor and adjust bids, pause underperforming ads, A/B test ad variations, and scale the areas that perform best.

This is where most people fail with Google Ads — they don’t actively manage and refine their campaigns. I do.

Local Service Ads (LSAs) Management

For businesses that qualify, Google Local Service Ads are an excellent way to appear above traditional search ads — with a “Google Guaranteed” badge and direct call functionality.

I help you:

  • Apply and get verified for LSAs
  • Set up your profile to maximize visibility
  • Manage budget and bidding for local competitiveness
  • Optimize service types and categories
  • Monitor lead quality and performance

These ads can be especially powerful for service businesses like contractors, home services, legal, medical, and more — and I’ll make sure you’re getting the most from them if they’re a good fit.

Smart Budget Management for Small Businesses

Whether you’re spending $500 a month or $5,000+, I make sure every dollar counts.

That includes:

  • Prioritizing campaigns with the highest ROI
  • Pausing or adjusting ads that aren’t converting
  • Setting daily budgets with pacing in mind
  • Avoiding overbidding for low-quality traffic
  • Reinvesting savings into better-performing ads

I’ve managed ads for businesses with tight budgets and those with aggressive growth goals. In either case, I know how to balance cost with performance so you don’t overspend — and you never waste money.

Conversion Tracking & Reporting

You can’t improve what you don’t measure — and too many ad managers skip proper tracking. I ensure we’re tracking the right actions so you can see exactly what you’re getting for your money.

I track:

  • Calls from ads and call extensions
  • Form submissions or quote requests
  • Website visits and on-page actions
  • Direction requests (for local businesses)
  • Campaign-level performance (CTR, CPC, conversions, etc.)

You’ll get monthly reports with a breakdown of:

  • What was spent
  • What results were achieved
  • What’s being adjusted or tested next

No guesswork. No vague metrics. Just clear data tied to real results.

Who This Is For

My Google Ads Management service is built for:

  • Local businesses who want more calls, bookings, or walk-ins
  • Service providers looking for leads that convert quickly
  • Businesses who tried Google Ads in the past but didn’t get results
  • Companies wasting budget with DIY campaigns or neglectful agencies
  • Business owners who want a partner they can trust — not just a vendor

If you’re tired of paying for ads without knowing what’s working, I’m here to fix that.

Why This Works

I’ve spent over 25 years in sales and marketing, and I know how to align messaging, audience, and timing to drive action. I don’t treat Google Ads as a “set-it-and-forget-it” channel. I treat it as a dynamic, results-driven system that evolves with your market and your customers.

You don’t just get clicks — you get real, qualified leads that turn into revenue.

And since I manage everything personally, you’ll always know who’s working on your campaigns and what the plan is.

Let’s Turn Google Ads Into a Lead Machine

If you’ve struggled with Google Ads in the past — or never tried them but know your competitors are — now is the time to take control.

Whether you want to start small or go big, I’ll guide you every step of the way. You’ll get smart strategy, expert management, and ongoing optimization with clear communication and reporting.

Book your free consultation today, and let’s see how we can turn your ad budget into consistent, predictable leads.